PUSW WHO?

PUSW, or Peace United Street Warriorz, is an underground streetwear brand for street artists, with a strong relation to hip-hop culture. Established in 2008 by Viet Max, PUSW has a vision of connecting the youth to the ‘PUSW lifestyle’ positively, opening up a new chapter for streetwear in Vietnam.

PUSW lifestyle has been dabbling in multiple fields and periods of time (e.g. workshops, events, competitions that relate to hip-hop or street culture), with the motto “We Are Street Kingz”. PUSW has created milestones along the way with friends and partners such as Chang Beer, SONY, Jagermeister, etc., pushing PUSW further on our path of developing the brand and contributing to the community. 

Not only participating, PUSW has been creating original projects for the hip-hop community, namely Galz Run Da Streets, Yo Sisters, Kids Are The Future, etc. Expanding to other aspects of street culture, PUSW has also sponsored skateboarding, basketball events. 

Talking about products, PUSW always makes sure every collection is launched with our team heart and soul. Every artwork is designed uniquely by the PUSW team and each product goes through a thorough research process to best-fit the needs of our customers. To keep the authenticity, as well as unique design and quality in details, PUSW has never stopped learning and improving the brand. 

After 14 years, PUSW is still reaching for our goal to become not only a fashion brand for streetwear lovers, but also a lifestyle and culture brand for street artists. 

From PUSW with love,